IN THIS COLLECTION
01
Building Your Sales Process
A repeatable sales process is how you scale beyond founder-led sales. Here's how to build one.
02
Closing Deals: Getting to Yes
Everything leads to the close. Here's how to move deals from 'interested' to 'signed.'
03
Cold Outreach That Works
Cold outreach can generate pipeline—if done right. Here's how to reach prospects who don't know you exist.
04
Demos That Convert
Most demos are boring feature tours that lose deals. Here's how to run demos that actually close business.
05
Running Effective Discovery Calls
Discovery is where deals are won or lost. Here's how to run discovery calls that set up successful sales.
06
Finding Your First 10 Customers
The first customers are the hardest. Here's how to find people willing to take a chance on an unproven product.
07
Handling Sales Objections
Objections aren't rejections—they're requests for more information. Here's how to handle the most common ones.
08
Hiring Your First Salesperson
The first sales hire is critical—and different from later hires. Here's how to get it right.
09
Navigating Pricing Conversations
Pricing conversations make or break deals. Here's how to handle them confidently without leaving money on the table.
10
Startup Sales Fundamentals
Sales for startups is different from big company sales. Here's what you need to know to close your first customers.