Firing someone is painful. It feels like failure—yours and theirs. But keeping the wrong person is more painful. It’s unfair to them, unfair to the team, and damaging to the company. Learning when and how to make this decision is one of the hardest founder skills.
When someone consistently underperforms:
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Not improving despite feedback
When someone violates company values:
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Not aligned with how you work
Culture violations can be worse than performance issues.
When the role has evolved beyond them:
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They were right for stage A, not stage B
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Skills don’t match new requirements
This happens often in startups.
Energy vampires damage teams.
You’ve Had the Conversation Multiple Times
If you’ve given the same feedback repeatedly:
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They know there’s a problem
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Continuing is prolonging the inevitable
You’re Making Excuses for Them
“They’d be great if only…”
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They had a different manager
Stop making excuses. Evaluate them as they are.
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Good people are frustrated
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Others are picking up slack
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People are leaving because of them
The cost to the team matters.
You’re Relieved When They’re Out
If you feel relief when they’re:
If they resigned today, would you:
If you wouldn’t hire them again, why are they still here?
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Harder conversation later
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Lost time and opportunity
This is cowardly and unfair. Have the conversation.
Making decisions without a paper trail.
Why documentation matters:
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Creates improvement opportunity
Firing someone who didn’t know there was a problem.
Fix: No one should be surprised. Feedback first, always.
Firing in front of others or sharing details inappropriately.
Fix: Private conversation. Dignified exit.
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Specific behaviors/outcomes
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Impact of those behaviors
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Clear expectations going forward
Document this conversation.
Create Improvement Opportunity
Performance Improvement Plan (PIP):
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Clear timeline (30-60 days)
PIPs aren’t just legal cover—they’re fair.
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Did I set clear expectations?
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Did I give them what they needed?
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Is this the wrong role, not wrong person?
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Could they succeed elsewhere in the company?
Sometimes the problem is management, not the person.
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Would you fire someone else for this?
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Is there any discriminatory factor?
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Are you applying standards consistently?
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Review with HR if you have one
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Make sure decision is solid
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Schedule appropriately (not Friday afternoon)
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Be clear this is a termination, not negotiation
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Share logistics (last day, severance, etc.)
What to say:
“I’ve made the decision to let you go. This is based on [brief reason]. Today is your last day. Here’s what happens next…”
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Don’t debate the decision
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Don’t apologize excessively
You can be kind without being ambiguous.
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Last day (today or specific date)
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Some severance is typical
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Be fair but not excessive
Consult legal on specifics.
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Remove access during or right after conversation
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Don’t make it humiliating
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“X is no longer with the company”
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What happens to the work?
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How will responsibilities shift?
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What does this mean for the team?
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Concerns about their own jobs
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Questions about the decision
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If it was performance, team usually knows
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Reassure those not at risk
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Be available for conversations
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Don’t second-guess the decision
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Learn what you could do better
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Talk to someone you trust
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Provide honest reference?
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What will you say if asked?
Extra hard, but same process:
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They deserved honest feedback earlier
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Friendship shouldn’t protect bad performance
Sometimes friendships survive. Sometimes they don’t.
When someone performs but violates culture:
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Keeping them says culture doesn’t matter
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Short-term loss, long-term gain
When someone was right for early days but not anymore:
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Be grateful for what they did
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Acknowledge the transition
When cutting for business reasons, not performance:
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Be honest about the reason
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Communicate clearly to remaining team
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Can terminate without cause
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But some protections exist
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Discrimination is illegal
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Any termination of protected class
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Anyone who has complained of harassment/discrimination
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Any contractual employees
When in doubt, ask a lawyer.
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Firing quickly but fairly is a founder skill—waiting too long is the most common mistake
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No one should be surprised: clear feedback and improvement opportunity come first
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Ask yourself: Would I rehire this person? If no, why are they here?
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The conversation: be clear, brief, and human. Don’t debate the decision
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Have logistics ready: severance, last day, access removal, benefits
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Communicate to team: brief, respectful, no details or badmouthing
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High performers who violate culture must go—keeping them says values don’t matter
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Document everything: feedback, expectations, decision rationale
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Consult legal when in doubt, especially with protected classes
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After: don’t second-guess. Learn and move forward