IN THIS COLLECTION
01
How to Set Up Billing and Subscriptions
Billing is infrastructure you don't want to build. Here's how to set it up right using modern tools.
02
Business Models for Software Startups
How you make money shapes everything about your company. Here are the business models that work for software startups.
03
Setting Up Your Cap Table Correctly from Day One
A clean cap table makes fundraising smoother and avoids painful restructuring. Here's how to set it up right.
04
Contracts and Agreements You Need from Day One
The legal documents that protect your company and relationships. Don't skip these even if you're moving fast.
05
Setting Up Your Bank Accounts and Financial Infrastructure
The boring financial plumbing that every startup needs. Here's how to set it up without headaches.
06
Freemium vs Free Trial vs Paid Only
Your go-to-market strategy depends on how you let customers try your product. Here's how to choose.
07
Incorporating Your Startup: LLC vs C-Corp vs Delaware
The legal structure you choose has lasting implications. Here's how to make the right decision for your startup.
08
Insurance for Startups: What You Actually Need
Insurance protects your company from catastrophic risks. Here's what coverage makes sense at different stages.
09
The Metrics That Actually Matter Pre-Product/Market Fit
Stop tracking vanity metrics. Here are the numbers that actually tell you if you're making progress.
10
How to Price Your Product (and When to Raise Prices)
Pricing is one of the highest-leverage decisions you'll make. Most startups price too low.
11
Revenue Recognition Basics for SaaS
When is revenue actually revenue? Understanding recognition rules helps you report accurately and avoid surprises.
12
Unit Economics: CAC, LTV, and Why They Matter
If it costs more to acquire a customer than they're worth, you don't have a business. Here's how to understand and optimize unit economics.